Tuesday, May 16, 2006

health magazine: Rap Artist LL Cool J Teams With Rodale For Fitness Book

Posted by Dave
Rap News Network
4/12/2006 9:49:28 AM
Artists related include LL Cool J. Other related topics include Rap, Hip Hop and Products.

Rodale Books today announced its agreement with internationally renowned rap artist LL Cool J to publish a book about fitness entitled LL Cool J's Platinum Body by LL Cool J and Dave Honig, with Jeff O'Connell. Zachary Schisgal of Rodale Books acquired the World English rights from the William Morris Agency. LL Cool J's Platinum Body is slated for publication in January 2007.

The book features the "Platinum Body" regimen, an accessible fitness program for both men and women created by LL Cool J and his personal trainer, Dave "Scooter" Honig. The authors introduce readers to the basics of fitness and nutrition and offer a variety of programs of increasing intensity, including:

-- Bronze Body, a five-week program to take two inches off your waist;

-- Silver Body, a four-week program to achieve a 50 percent increase in energy levels;

-- Gold Body, an overall program of increased intensity, and

-- Platinum Body, the program used by LL Cool J himself.

"This workout program changed my life - both physically and emotionally," says LL Cool J. "Now I want to share with others how they can achieve their own personal version of a Platinum Body."

"We are very pleased that LL Cool J and his trainer are partnering with Rodale to share their experiences and fitness expertise," said Zachary Schisgal of Rodale Books. "LL Cool J has a unique workout program that helps him maintain peak physical conditioning to meet the rigorous demands of his schedule and live performances. When it comes to platinum, LL Cool J is an expert."

LL Cool J is regarded as one of the greatest Hip Hop art ists of all time, with every one of his albums hitting platinum selling status. In addition to being a recording artist, LL Cool J is a film and television actor who has appeared in many films, including the smash Last Holiday, S.W.A.T. and Deep Blue Sea, among many others, and he starred in the hit UPN sitcom In the House. Dave Honig is a noted expert in boxing and conditioning and has worked with elite athletes and celebrities for many years. Jeff O'Connell is a journalist and author and currently an Executive Writer with Men's Health magazine.