Monday, May 08, 2006

health magazine: AAFP to publish consumer health magazine for physicians' waiting rooms - Newsletter - American Academy of Family Physicians

The American Academy of Family Physicians (AAFP) is partnering with Boston Hannah, a consumer publishing company, to produce a consumer health magazine focusing on health and wellness issues for the entire family. The publication, Family Doctor: Your Essential Guide to Health and Wellbeing, will be distributed to patients through family physicians' waiting rooms beginning in the first quarter of 2004. The magazine will provide patients with tools and tips to help them become active partners in their health care and enhance their understanding of a wide variety of health and wellness issues. It will be updated annually to provide the latest available information on treatments and medicines for common conditions and health concerns, such as diabetes, hypertension, contraception, heartburn, and allergies and asthma. Family Doctor will be supported by commercial advertising and will be provided free-of-charge to AAFP member physicians' practices. More than 500,000 copies of the publication will be made available to be used as permanent copies in family physicians' waiting rooms, as personal copies handed out on request to patients by their AAFP physician, and for purchase for a nominal fee on, the AAFP's consumer Web site.

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