Wednesday, May 17, 2006

health magazine: DETOUR® Whey Protein Energy Bar Rated 'Best Protein Bar' in Men’s Health Magazine

World’s Largest Men’s Magazine Awards ‘Best Protein Bar’ to a Growing List of Accolades for DETOUR

Carlsbad, Calif., May 12, 2006 – NEXT Proteins, the leading producer of a full-line of whey protein products under the DESIGNER WHEY™ brand, has just learned DETOUR Whey Protein Energy Bars received the “Best Protein Bar” award from Men’s Health magazine…the second year running.

The 85 gram Caramel Peanut DETOUR Whey Protein Energy Bar has received the “Best Protein Bar” award from Men’s Health in their June 2006 article, “The 125 Best Foods for Men”.

The editors of Men’s Health, along with nutrition advisors and staff meet annually to determine which healthy products will make the grade to score their coveted “Best Food” award. For the second year in a row, DETOUR Whey Protein Energy Bars won the “Best Protein Bar” award.

With over 10,000 new products launched annually, Men’s Health was challenged with eliminating foods that contained less than desirable ingredients such as unhealthy trans-fats but at the same time, maintained an excellent taste profile. Based on the criteria established by the leading magazine, DETOUR Whey Protein Energy Bar scored another #1 spot in 2006.

David Jenkins, 3 time Olympian and creator of DETOUR Whey Protein Energy Bars, states, “It’s no surprise DETOUR would receive this impressive award for the second year running. DETOUR was developed to provide a healthy alternative to the current protein bars on the market…without sacrificing taste!” Jenkins explains, “We’re extremely proud of our ability to produce fresh bars daily at our own facility in Nevada – it’s an advantage we have over the competition.” Jenkins adds, “The recognition received from one of the premier men’s magazine, Men’s Health, is truly fulfilling.”


Available in GNC, Vitamin Shoppe and Vitamin World stores across the country, each 85 gram DETOUR bar is packed with 30 grams of muscle-building protein. The 43 gram DETOUR bar, which contains 15 grams of protein, is available in Rite Aid, Wal-Mart, Albertson’s, Sam’s, 7-Eleven and c-stores nationwide. For more information, visit


Based in Carlsbad, Calif., NEXT Proteins was established over 15 years ago when David Jenkins combined his passion for sports and academic knowledge to create the highest quality whey protein supplements; designed to enhance the life of the consumer. From its very beginning, NEXT has been committed to excellence, delivering only the best-tasting, health-minded products in the industry. Since 1993, NEXT pioneered the development of one of the industry’s best selling proteins, DESIGNER WHEY, which powered the Company’s innovative, great tasting products such as DESIGNER WHEY Protein Powders and the first protein candy bars DETOUR. Under Jenkins direction, NEXT has become a leader in the protein industry, pioneering the innovation, development and manufacture of some of the most successful whey protein products in the U.S. Recognized as an authority on the many advantages of whey based products, NEXT is one of the largest contributors for furthering research on whey. The company has invested more that $7.7M dollars in whey research and clinical testing over the last 15 years. For more information visit

Erika Lent
NEXT Proteins
760.431.8152 Ext. 180